MIYAGI – Purpose Mission Values

MIYAGI’s purpose is to provide people with the opportunity to succeed the way the founder Jean Luc Boissonneault himself did.

To invent a turnkey business development operating system essential for all new business owners to operate as effectively and efficiently as most successful companies do. All at no cost but the entrepreneurs commitment in time and energy.

At MIYAGI we believe in:

Being courageous
Doing what we say we will every time
Taking care of ourselves
Continuous learning
Doing what’s right over what’s profitable
Thinking big but acting small
Creating a positive workplace
Being organized
Working as a team
Being a good coach to others

Getting 2018 started strong

We’ve recently brought on board Alan Lawrie as the COO of MIYAGI incubator and accelerator. Alan has over 30 years of experience in management having been responsible for more than 300 employees. He will be helping enrol, on-board and coach new entrepreneurs towards success. We are happy to have him part of the MIYAGI family and we are excited to see what the future holds.

2 Weeks Left Until The Keepers Family Fun Festival

The keepers are a duo who rescue animals and do shows with them.
They approached us to work with them with the idea for a family fun festival in Ottawa and we thought it was a great idea.

Check out the event on Facebook here.
They also have a children’s book out and will be distributed in Chapters and all books stores soon.

If you have kids, you won’t want to miss this event.

What we learnt from the focus group

Last week we did a focus group with small group of business owners for the First Aid for Business company. A big mistake many people make is that they create a business to solve a problem that doesn’t exist. They spend all this money and time only to find out that no one wants to buy what they have to sell.

It’s much better to do the work at the beginning.

Alain, the entrepreneur leading this business left pretty discouraged but with a touch of hope. He sent me an email after saying how discouraging it was but at the same time enlightening. It’s clear that it’s not the idea you need to be obsessed about – it’s the customer.

The feedback we received was great. I think the biggest realization is that CPR training for employees will be our main service. Something we hadn’t anticipated.

Stay tuned for more updates.

Companies in the Incubator

Here are the companies currently in the Miyagi incubator:

1. CB Event Management:

Entrepreneur: Chelsea Boissonneault

Under this umbrella we do 2 bodybuilding shows a year (we’ve done 15 at this point)
– We are looking to sell Dessertfest
– We have taken on a personal brand called The Keepers where they rescue animals and doe shows with them. We just rented the EY centre where they will be doing The Keepers Family Fun Day. Ottawa for Nov 25th.

2. First Aid for Business

Entrepreneur: Alain Blanchard

The owner Alain Blanchard is a paramedic who’s unsatisfied with how unprepared businesses are when it comes to workplace accidents. He’s a caring guy who wants to make a difference by preventing workplace accidents. The company offers CPR training, defibrillators and tailored first aid kits.

(in the innovation phase)

3. Miyagi’s business coaching

Entrepreneur: Jean Luc Boissonneault

This is more of a line extension to the Miyagi incubator.

4. Thingstodoevents.com

Entrepreneur: Norman Mcevoy

Not sure what there is to do in Ottawa? Just get on the mailing list to receive a clean curated list of things to do every Wednesday. Plus you can win free stuff. The list has grown organically and has thousands of eager event goers subscribed already.

It’s a start.

Miyagi Launches Business Coaching

As part of Miyagi we are starting a business coaching arm. I’m starting it myself (Jean-Luc Boissonneault). Any business owner with 5 million a year in revenue or below is about right. Having been a successful health coach and having went the whole cycle from start to sale I’m using my skills to tackle a problem I’ve been just as passionate about – business. I’ve thought about this a lot and I can help business owners with 3 things:

1. Creating systems that bring the owner freedom.
2. Finding new customers.
3. Re-positioning a company to be back on track.

If you know anyone that would be a good fit. Please send them our way.

Down to the top 10


Today Chelsea Boissonneault and I are excited to meet the top 10 businesses we’ve chosen to move to the next round of the Miyagi incubator.

Today we all sat around a table listening to everyone tell their story. It was a amazing. And also moving. To see how everyone had their own unique story to tell. A story that can change someone. Emotion has the word motion in it for a reason – it moves people to action. When in doubt tell your story. Can’t sell a customer? Tell your story. Want to hire a great employee? Tell your story. Want to create a partnership with someone? Tell your story.