Last week we did a focus group with small group of business owners for the First Aid for Business company. A big mistake many people make is that they create a business to solve a problem that doesn’t exist. They spend all this money and time only to find out that no one wants to buy what they have to sell.
It’s much better to do the work at the beginning.
Alain, the entrepreneur leading this business left pretty discouraged but with a touch of hope. He sent me an email after saying how discouraging it was but at the same time enlightening. It’s clear that it’s not the idea you need to be obsessed about – it’s the customer.
The feedback we received was great. I think the biggest realization is that CPR training for employees will be our main service. Something we hadn’t anticipated.
Stay tuned for more updates.